Marketers berry the data

CHEMFUSION

“Blueberry” is a magic term these days when it comes to marketing. Supermarket shelves brim with blueberry yogurts, muffin mixes, waffles, juices, and even blueberry pills — all with...

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Sizing up the science of sweet

CHEMFUSION

We would like to have our cake and eat it too. In a sense, that is just what non-nutritive sweeteners such as aspartame, sucralose, and stevia promise. Cut out sugar, a dietary villain, and replace it with a non-caloric sweetener and reduce your chance of putting on the pounds!

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