Demystify public misconceptions about chemistry


With social media being the dominant mode of communication in the 21st century, celebrities, Twitter sound bites and sweeping simplistic slogans have usurped the general public’s confidence in scientists. “Natural and local” are good. “Synthetic and global” are bad. “Fossil fuel-based chemicals” will destroy the planet. “Bio-based materials” will save the world. Chemistry is powerful...


Social license will trump technological advancements in the chemical industry of the future


The discovery of new chemicals has always supported new functionalities and rising standards of living. But when it comes to applying those discoveries to industry — including resource extraction, chemical processing, biotechnology transformation and efficient product applications — public scrutiny is greater than it has ever been. The future success of the chemical industry will...