Mass Appeal
March/April 2013
Success in science means communicating the value of your research outside academic boundaries; failing to do so from the outset can have disastrous consequences.

By day you can find Rui Resendes at the Kingston, Ont. headquarters of GreenCentre Canada, located in a research park just a few kilometres from the campus of Queen’s University. There he is executive director of a commercialization enterprise dedicated to sustainable chemistry. The work reflects his varied professional background, which includes stints as an industrial chemist as well as an entrepreneur.

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